The Elisabetta Franchi maison continues its programme of expansion by opening a new boutique in Vienna inside the city’s Steffl department store on December, 1st 2017.
Occupying a 40 sq. m corner, the boutique showcases the inimitable style of the brand with furnishings in warm and sophisticated colours and a high attention to detail. Elegant mirrored bronze display cases enhance the jewels of the collection while mannequins positioned on elegant velvet pouffes show off the key looks for SS18.
The decision to open the boutique at Steffl is consistent with the general development in Germany and Austria, where the brand has recently started up an important joint collaboration with a new sales agency. The city of Vienna sees major flows of visitors arriving from former countries of the Eastern bloc and the Far East, markets where the brand already has a solid footing and is highly appreciated for its products.