ELISABETTA FRANCHI_METROPOLIS MOSCOW_cover
31.10 EF Magazine
ELISABETTA FRANCHI OPENS A BOUTIQUE IN MOSCOW
GALLERY
New boutique in the Russian capital

Moscow – October 2016

The first flagship store of the Russian Capital Moscow, located in the Department Store Metropolis, occupies an area of 140 square meters and reflects the stylish and refined concept of the Maison.

Two important windows framed by Italian marble welcome the customers and immerse immediately in the sophisticated Elisabetta Franchi’s universe. A large screen shows the Catwalk Collection while the furnishings emphasize the charm of an exclusive boutique as well as the clothes and accessories exposed.

Refined, minimalist and elegant, the new store ambient is characterized by warm colors; silk walls and surface and bronze mirrors enhance the spaces in a rhythmic play of reflections.

The opening of the new store is part of a wider project of brand expansion in the Russian market and follows the opening of the e-commerce platform, launched in July.

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