Abu Dhabi – February 2015
Opened at the beginning of the new year, the Abu Dhabi boutique consolidates ELISABETTA FRANCHI’s presence in the Middle East.
Located in the Yas Mall, one of Abu Dhabi’s main shopping hubs, the new store stretches on approximately 170m2, furnished consistently with the maison’s minimalist style.
A remarkable glass and metal façade welcomes the customers, with alternating geometrical lines framing the brand’s backlit logo.
The display area is arranged in a single, large room, where silk panels alternate with smoked glass walls and shelves, thus offering a well-balanced presentation of all collection themes.
The delicately hued carpet and black marble are the materials used to decorate the interior. They match perfectly well with sofas and silk velvet drapes to give the store a very cosy ambience.
Displays and cases complement the ambience, highlighting the high regard in which the brand holds its accessories.
Modern design and a sophisticated taste are the main elements to the concept; they mirror the elegant and suave taste of the collections on display in the store.
ELISABETTA FRANCHI ABU DHABI
Yas West, Yas Island