Milan – September 5th, 2016
With the opening of a new Boutique, ELISABETTA FRANCHI consolidates its presence in China, taking a further step in the expansion plan in the Far East. The maison has selected the city of Chengdu, capital of the Sichuan province, which is an important economic hub and strategic crossroads for transport and communications in the country.
The location chosen that hosts the new ELISABETTA FRANCHI space is Wangfujing 2, one of the most important shopping malls in Wangfujing Group Co., Ltd, undisputed leader in retail development in China.
A prominent Saint Laurent marble facade welcomes customers, immersing them in an atmosphere that reflects the sophisticated and feminine soul of the maison. Inside, warm tones, bronze mirrors, drapes and silk-upholstered seats reveal the lifestyle of the brand. The warm and inviting environment is in pure ELISABETTA FRANCHI style.