Toni Garrn is the absolute star of the ELISABETTA FRANCHI SS17 advertising campaign. Every detail evokes the richness and magnificence of 1980s America, the theme of the upcoming season. Immortalised by the lens of Giampaolo Sgura, the top model is an elegant and sensual diva. The context is a sumptuous villa that screams Hollywood.
The eighties come to life in the hedonism and opulence of forms and materials: generous slits and plunging necklines extol the female body that lets itself be covered and revealed in a sensual visual tease. Fluid lines and light colours, like ivory and aquamarine collide with black, gold and animalier. Maxi rhinestones, exaggerated jewellery and high heels evoke the Power Women of the eighties, reinterpreted in a contemporary light by Toni Garrn, who personifies them with sophisticated class.
In the video, the evocative, timeless setting brings out the luxurious and refined essence of the next season. The top model moves from room to room in the villa, daring and ironic as she glances into the mirror and straight into the camera. This is the ELISABETTA FRANCHI woman: uninhibited, bold and confident in her beauty.