Doha – March 17th, 2015

Elisabetta Franchi opens a prestigious boutique of 170 sqm in Doha, heart of Qatar. Positioned within the Lagoona Mall, new landmark of the city for shopping, the store is decorated according to the minimalist lifestyle of the maison.

An important marble facade with smoky mirrors welcomes the customers and immediately reveals the character of the location.

Light marble on the floor, paneled silk fabric, clothes racks and shelves in fumé mirror define the spaces, in an elegant and rhythmic game of reflections.

A large monitor projects images of the collection while display cases and consoles host the accessories. Lamps and flowers – strictly white – give to the atmosphere the flavour of a chic boutique.

On the background, is the dressing room area, a real luxurious VIP room, with silk curtains, quality carpeting, and mirrored walls. Modern design and a sophisticated taste are the concept’s main elements reflecting the elegant and suave taste of the collections displayed in the store.